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Color - Messages & Meanings: A Pantone Color Resource

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Color - Messages & Meanings: A Pantone Color Resource

â€¢ Features up-to-date color combination guidelines

â€¢ Includes printing formulas for reproduction of 4-color process and the PANTONEÂ® equivalents

There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Country USA
Brand Pantone
Manufacturer Hand Books Press
Binding Paperback
ItemPartNumber DBR104
Model DBR104
UnitCount 1
UPCs 035313334931
EANs 8601400680926
ReleaseDate 2006-11-29

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