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Communication and New Media: From Broadcast to Narrowcast

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Communication and New Media: From Broadcast to Narrowcast

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.
Country USA
Brand Oxford University Press, USA
Manufacturer Oxford University Press
Binding Paperback
UnitCount 1
EANs 9780195553550
ReleaseDate 0000-00-00

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