Compelling: How to Position Yourself to Attract and Close More Clients

Compelling - How to Position Yourself to Attract and Close More Clients

 

Attention: Entrepreneurs, Consultants and Business Owners 

Today we are constantly bombarded with information and advertising messages demanding our attention.  How, in this crowded sea of businesses, does a single entity get noticed?  Why do some succeed in capturing market share while others flounder and never get off the ground?

 

In Compelling, How to Position Yourself to Attract and Close More Clients, marketing expert and consultant Alzay Calhoun, describes this major modern day business problem in detail. He also offers a 4-step solution that businesses of all sizes and industries can implement and benefit from.

 

The book, in an interview format, offers expertise and insights that will help business owners and entrepreneurs focus their energies on articulating their WHY - their own compelling reason for what they do.  This leads to clarity in their marketing and sales efforts; by using what is compelling and unique about them, they then attract their ideal audience more easily.

 

The fourth part of the Compelling process is about streamlining your business, so you can work smarter and not harder. Alzay offers a simple, actionable way to make it easier for clients to buy your services, and at the same time shortening the sales cycle.