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Concepts in Strategic Management and Business Policy, 11th Edition

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Concepts in Strategic Management and Business Policy, 11th Edition

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues.Â A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Paperback
UnitCount 1
EANs 9780132323192
ReleaseDate 0000-00-00

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