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Business & Industry

Confessions of an Advertising Man

Confessions of an Advertising Man
- Used Book in Good Condition
A new edition of theÂ timeless business classic featured on Mad Menâ‚¬"as fresh and relevant now as the day it was written
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"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."Â â‚¬"David Ogilvy
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David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for theÂ 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Country USA
Brand Southbank Publishing
Manufacturer Southbank Publishing
Binding Paperback
ItemPartNumber 9781904915379FBA
UnitCount 1
UPCs 352793265877
EANs 0352793265877
ReleaseDate 0000-00-00

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