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Books > Business & Money > Marketing & Sales > Advertising > B003XF1ETA
  1. Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business
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  2. Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business

    [B003XF1ETA]
    Delivery: 10-20 Working Days
    Customer Ratings (8 USA reviews)
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Additional Information

Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in cliches and who have been encouraged to try a variety of marketing ideas which simply don't work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals -- rather than simply relying on them -- and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable.

Specifications

Country
USA
Author
Mark Buckshon
Binding
Kindle Edition
EISBN
9780981081625
Format
Kindle eBook
IsAdultProduct
Label
Asset Beam Publishing Ltd.
Manufacturer
Asset Beam Publishing Ltd.
NumberOfPages
192
PublicationDate
2010-04-01
Publisher
Asset Beam Publishing Ltd.
ReleaseDate
2010-04-01
Studio
Asset Beam Publishing Ltd.
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