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Books > Business & Money > Marketing & Sales > Advertising > B003XF1ETA
  1. Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business
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  2. Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business

    [B003XF1ETA]
    Delivery: 10-20 Working Days
    Customer Ratings (8 reviews)
    Not Available / Digital Item

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Additional Information

Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in cliches and who have been encouraged to try a variety of marketing ideas which simply don't work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals -- rather than simply relying on them -- and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable.

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Specifications

Country
USA
Author
Mark Buckshon
Binding
Kindle Edition
EISBN
9780981081625
Format
Kindle eBook
IsAdultProduct
Label
Asset Beam Publishing Ltd.
Manufacturer
Asset Beam Publishing Ltd.
NumberOfPages
192
PublicationDate
2010-04-01
Publisher
Asset Beam Publishing Ltd.
ReleaseDate
2010-04-01
Studio
Asset Beam Publishing Ltd.
Most Helpful Customer Reviews

Dont order this book. Every idea in here is very very obvious and i swore the author wrote this book just to put it on his resume. It is very obvious he did not put much though into the book at all.
Not much there!
This book starts out with a compelling premise: You don't need to be great at marketing to be great at marketing construction services.

The author then leads you by the hand, teaching you how to successfully market your business (in both the good times and the bad). The journey is sprinkled with stories of what the author and others have learned, through experience, about what works and what doesn't.

I find many marketing books, especially aimed at the construction industry, to be as enjoyable to read as poking your eyes out with red hot sticks. But Construction Marketing Ideas breaks that mold and serves up a book that anyone can read and follow along with.

Especially if you own or manage a small to medium-sized construction business, this book touches on topics that are worth your attention and simply aren't found in any other book.
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