Consumer Behavior: Building Marketing Strategy, 11th Edition

Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Audio CD
UnitCount 1
Format International Edition
EANs 9780071288415
ReleaseDate 0000-00-00

Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)