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Consumer Behavior: Building Marketing Strategy, 12th Edition

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Consumer Behavior: Building Marketing Strategy, 12th Edition
- Used Book in Good Condition
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Country USA
Brand Brand: McGraw-Hill/Irwin
Manufacturer McGraw-Hill Education
Binding Hardcover
UnitCount 1
EANs 9780077645557
ReleaseDate 0000-00-00

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