Consumer Behavior: Buying, Having, and Being, Student Value

Consumer Behavior: Buying, Having, and Being, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)
For courses in Consumer Behavior.

Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior.

Also Available with MyMarketingLab^(TM)
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyMarketingLab^(TM) does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:
- 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
- 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson
Binding Loose Leaf
Format Student Edition
EANs 9780134472485
ReleaseDate 0000-00-00

Country	USA
Brand	PEARSON EDUCATION
Manufacturer	Pearson
Binding	Loose Leaf
Format	Student Edition
EANs	9780134472485
ReleaseDate	0000-00-00

Consumer Behavior: Buying, Having, and Being, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (12th Edition)

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