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Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition
Product ID: 0631231366
Condition: New
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Product Description
Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition
- Used Book in Good Condition
The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.
- Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
- Expanded coverage of strategy formulation in electronic commerce.
- Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
- Reflects the most recent conceptual and theoretical developments in strategy analysis.
- Takes a global perspective throughout.
Technical Specifications
Country
USA
Brand
Wiley-Blackwell
Manufacturer
Wiley-Blackwell
Binding
Paperback
Height
9.700768
Length
7.499985
Weight
2.314853751
Width
1.200785
NumberOfItems
1
