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Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition

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Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition
- Used Book in Good Condition
The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.
- Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.
- Expanded coverage of strategy formulation in electronic commerce.
- Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.
- Reflects the most recent conceptual and theoretical developments in strategy analysis.
- Takes a global perspective throughout.
Country USA
Brand Wiley-Blackwell
Manufacturer Wiley-Blackwell
Binding Paperback
UnitCount 1
EANs 9780631231363
ReleaseDate 0000-00-00

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