Content Everywhere: Strategy and Structure for Future-Ready

Content Everywhere: Strategy and Structure for Future-Ready Content

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
Country USA
Brand Rosenfeld Media
Manufacturer Rosenfeld Media
Binding Paperback
ItemPartNumber illustrations
ReleaseDate 2012-12-12
UnitCount 1
EANs 9781933820873

Content Everywhere: Strategy and Structure for Future-Ready Content