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Business & Money

Business Writing

Copywriting: Successful Writing for Design, Advertising and Marketing

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Copywriting: Successful Writing for Design, Advertising and Marketing

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Country USA
Brand Laurence King
Manufacturer Laurence King Publishing
Binding Paperback
ItemPartNumber 18954600
ReleaseDate 2012-10-31
UnitCount 1
EANs 9781780670003

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