Corporate Communication: Critical Business Asset for Strategic

Corporate Communication: Critical Business Asset for Strategic Global Change

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authorsâ€™ 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.
Country USA
Brand Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Manufacturer Peter Lang Inc., International Academic Publishers
Binding Paperback
UnitCount 1
EANs 9781433119255
ReleaseDate 0000-00-00

Country	USA
Brand	Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Manufacturer	Peter Lang Inc., International Academic Publishers
Binding	Paperback
UnitCount	1
EANs	9781433119255
ReleaseDate	0000-00-00

Corporate Communication: Critical Business Asset for Strategic Global Change