Creating Breakthrough Products: Innovation from Product

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Country USA
Manufacturer Ft Pr
Binding Hardcover
UPCs 076092013679
EANs 9780139696947
ReleaseDate 0000-00-00

Creating Breakthrough Products: Innovation from Product Planning to Program Approval