Creating Breakthrough Products: Revealing the Secrets That

Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation

For years, Jonathan Caganâ€™s and Craig M. Vogelâ€™s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets Â€Â” or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistarâ€™s latest long-haul truck to P&Gâ€™s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into i
Country USA
Brand FT Press
Manufacturer Ft Pr
Binding Hardcover
ItemPartNumber Illustrations
UnitCount 1
UPCs 076092048855
EANs 9780133011425
ReleaseDate 0000-00-00

Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation