Creativity, Inc. (The Expanded Edition): Overcoming the Unseen

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

From a co-founder of Pixar Animation Studiosâ€”the Academy Awardâ€“winning studio behindÂ Coco, Inside Out,Â andÂ Toy Storyâ€”comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.

NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post â€¢ Financial Times â€¢ Success â€¢ Inc. â€¢ Library Journal

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animationâ€”into the meetings, postmortems, and â€œBraintrustâ€ sessions where some of the most successful films in history are made. It is, at heart, a book about creativityâ€”but it is also, as Pixar co-founder and president Ed Catmull writes, â€œan expression of the ideas that I believe make the best in us possible.â€

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up,Â WALL-E, and Inside Out,Â which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredâ€”and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movieâ€™s successâ€”and in the thirteen movies that followedâ€”was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

â€¢ Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
â€¢ If you donâ€™t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
â€¢ Itâ€™s not the managerâ€™s job to prevent risks. Itâ€™s the managerâ€™s job to make it safe for others to take them.
â€¢ The cost of preventing errors is often far greater than the cost of fixing them.
â€¢ A companyâ€™s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Country USA
Manufacturer Random House
Binding Kindle Edition
ReleaseDate 2014-04-08
Format Kindle eBook
EANs 9780679644507

Country	USA
Manufacturer	Random House
Binding	Kindle Edition
ReleaseDate	2014-04-08
Format	Kindle eBook
EANs	9780679644507

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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