Cross-Cultural Business Behavior: A Guide for Global

Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition)

The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

Country	USA
Author	Richard R. Gesteland
Binding	Hardcover
Brand	Brand: Copenhagen Business School Press
EAN	9788763002387
Edition	5th Revised ed.
Feature	Used Book in Good Condition
ISBN	8763002388
IsEligibleForTradeIn	1
Label	Copenhagen Business School Press
Manufacturer	Copenhagen Business School Press
NumberOfItems	1
NumberOfPages	400
PublicationDate	2012-01-15
Publisher	Copenhagen Business School Press
Studio	Copenhagen Business School Press
ReleaseDate	0000-00-00

Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition)