Customer Segmentation and Clustering Using SAS Enterprise

Customer Segmentation and Clustering Using SAS Enterprise Miner
- Used Book in Good Condition
Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.
Country USA
Brand Brand: SAS Institute
Manufacturer Sas Inst
Binding Paperback
EANs 9781607648109
ReleaseDate 2011-11-15

Customer Segmentation and Clustering Using SAS Enterprise Miner