Demand: Creating What People Love Before They Know They Want It

Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age

The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business

The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs

Complete B2B Online Marketing

Value Migration: How to Think Several Moves Ahead of the Competition (Management of Innovation and Change)

The Art of Profitability

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant