Designing for Growth: A Design Thinking Tool Kit for Managers

Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Country USA
Brand Columbia University Press
Manufacturer Columbia Business School Publishing
Binding Hardcover
ItemPartNumber 32883494
UnitCount 1
UPCs 884177159354
EANs 8588087777777
ReleaseDate 2011-06-07

Country	USA
Brand	Columbia University Press
Manufacturer	Columbia Business School Publishing
Binding	Hardcover
ItemPartNumber	32883494
UnitCount	1
UPCs	884177159354
EANs	8588087777777
ReleaseDate	2011-06-07

Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)