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Books > Arts & Photography > Decorative Arts & Design > Industrial & Product Design > B01GOWKSIG
  1. Designing for Growth: A Design Thinking Tool Kit for Managers
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  2. Designing for Growth: A Design Thinking Tool Kit for Managers

    [B01GOWKSIG]
    Delivery: 10-20 Working Days
    Price R746.00

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Additional Information

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Specifications

Country
USA
Binding
Audible Audiobook
Format
Unabridged
IsAdultProduct
Label
Audible Studios
Manufacturer
Audible Studios
PublicationDate
2016-06-16
Publisher
Audible Studios
ReleaseDate
2016-06-16
Studio
Audible Studios
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