Different: Escaping the Competitive Herd

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Hit Makers: How to Succeed in an Age of Distraction

Youtility: Why Smart Marketing Is about Help Not Hype

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Investing: The Last Liberal Art (Columbia Business School Publishing)

Contagious: Why Things Catch On