DOING BUSINESS IN CHINA offers the definitive user-friendly handbook of tips and insights on the top opportunities in China, currently the world's fastest growing market, from selling and marketing

Doing Business in China

DOING BUSINESS IN CHINA offers the definitive user-friendly handbook of tips and insights on the top opportunities in China, currently the world's fastest growing market, from selling and marketing techniques to laws, rules & regulations, pitfalls to avoid and much more.

Every day the financial news media discusses the business world's biggest story - China is emerging as the world's next great superpower. American businesses need to understand this emerging market and DOING BUSINESS WITH CHINA provides the easy to follow advice vital to success in the 21st century. Sections in the book include:

Pinpointing the Top Emerging Markets: An overview that every investor will want to read - promising sectors include agriculture, automotive, biotech, financial services, media, retail and more.

Laws, Rules & Regulations: It's hard to imagine a more complicated legal landscape than China's, in which fast moving reforms make it tough for foreign business to keep pace. This section explains how to do that.

Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.

Sales & Marketing: Whether it's selling to customers or government procurers, some of the basic maxims of selling and marketing are different when doing business in China.
Country USA
Brand Grand Central Publishing
Manufacturer Grand Central Publishing
Binding Paperback
ReleaseDate 2008-07-21
UnitCount 1
EANs 9780446696968

Country	USA
Brand	Grand Central Publishing
Manufacturer	Grand Central Publishing
Binding	Paperback
ReleaseDate	2008-07-21
UnitCount	1
EANs	9780446696968

Doing Business in China

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