Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms. His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing. In "Driven from Within," Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life. Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's Brand Jordan division to nearly $ 500 million in sales. ""Nothing of value comes without being earned, That's why great leaders are those who lead by example first.You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to the what they see."" This is a book about the power of collaberation and teamwork, the awe-inspiring energy generated when people combine their creativity and passion, and a fearless desire to lead. Whether waking at 6 A.M. to work out as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies f state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best. ""It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from myparents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them."" Everyone knows the results. In "Driven from Within," Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.
Brand: Atria Books
Most Helpful Customer Reviews
There is no one in sports that I love more than MJ, being a Bulls fan since the 1960s. I still love Michael, but this book was a supreme disappointment. By and large, it is an all too detailed history of the design and sales success of his shoes and newer clothing line, peppered with Michael's passages about being determined and "driven", which all ring true, but have been stated many times before and in better form. If you really want to learn about MJ, I would suggest Playing for Keeps by David Halberstam or The Golden Boys by Cameron Stauth, which profiles the members of the 1992 Olympic Dream Team. The profiles on MJ and the other team members are probably the best I have read on elite professional athletes. If you want some great photos and a book written by MJ, Rare Air is much better than this one.
I am not a sports fan in any sense, but I went to Borders with a friend and ended up reading the entire book in the store (she eventually left me). One of the reviewers mentioned how this book is about "brand Jordan", well of course. In the book he talks about how Brand Jordan is a reflection of who he is and how it is something that he stays true to. It is something that he grew from nothing, when people thought Basketball players endorsing shoes wouldn't be profitable. It actually mentioned how tennis players marketing shoes were the gold mine when he started. I am only twenty-five so that tidbit of information made me laugh, hard. There was a lot of reference to the shoes, but the shoes are what started brand Jordan. He talks about not being driven by opinion polls or marketing fads. There are interesting references to the technology behind making the shoes and the collaboration with Michael Jordan and his push to have a shoe that was stylish and functional. He wouldn't agree to...
You will like this book much more if you are a Jordan worshipper, but there is also much to learn if you are not a Jordan fan or even a sports fan. This book is about how Jordan approaches life, basketball, and business. There are wonderful anecdotes from his mom, his agent, friends, and Nike executives. Regardless of what you think of Jordan, you will get something out of this book if you respect his work ethic. You will also realize that being true to who you are is very important in life, no matter how many people disagree with your decisions or criticize you. Maybe I read a little deeper into this book than most, but I thought it was great. Definitely worth the two hours it took to read it.
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