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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber 9781137526786
ReleaseDate 2015-10-21
UnitCount 1
Format Illustrated
EANs 9781137526786

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