Duct Tape Marketing Revised and Updated: The World's Most

Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a â€œmarketing idea of the weekâ€ helps small business leaders establish a solid--â€œstickyâ€--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. Youâ€™ll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your businessâ€™s continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Country USA
Brand HarperCollins Leadership
Manufacturer HarperCollins Leadership
Binding Paperback
ItemPartNumber 054987
ReleaseDate 2011-09-26
UnitCount 1
EANs 9781595554659

Country	USA
Brand	HarperCollins Leadership
Manufacturer	HarperCollins Leadership
Binding	Paperback
ItemPartNumber	054987
ReleaseDate	2011-09-26
UnitCount	1
EANs	9781595554659

Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

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