E-Commerce Essentials
Product Description
E-Commerce Essentials
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce€"technology change, business development, and social issues€"to provide a coherent conceptual framework for understanding the field.
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