Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

The Culting of Brands: Turn Your Customers into True Believers

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition)

Building Strong Brands

How Brands Grow: What Marketers Don't Know

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Truth, Lies, and Advertising: The Art of Account Planning

Overthrow: 10 Ways to Tell a Challenger Story

Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)