Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Product ID: B0026REB8C Condition: New

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Product Description

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Technical Specifications

Country
USA
Brand
Wiley
Manufacturer
Wiley
Binding
Kindle Edition
ReleaseDate
2009-04-03T00:00:00.000Z
Format
Kindle eBook