Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Country | USA |
Manufacturer | Wiley |
Binding | Kindle Edition |
ReleaseDate | 2011-10-31 |
Format | Kindle eBook |