Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property (Intellectual Property-General, Law, ... Management, Licensing, Special Topics)

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

• Features updated interviews of companies, and a new treatment of the Profit Center Level
• Updates stories and teachings from some of the most successful companies in the world
• Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.