Engaging Customers Using Big Data: How Marketing Analytics Are

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

Country	USA
Author	Arvind Sathi
Binding	Hardcover
Brand	Arvind Sathi
EAN	9781137386182
Edition	2014
Feature	Engaging Customers Using Big Data How Marketing Analytics Are Transforming Business
ISBN	1137386185
Label	Palgrave Macmillan
Manufacturer	Palgrave Macmillan
NumberOfItems	1
NumberOfPages	215
PublicationDate	2014-07-30
Publisher	Palgrave Macmillan
ReleaseDate	2014-07-01
Studio	Palgrave Macmillan

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business