Jones & Bartlett Learning

Essentials of Health Care Marketing, Fourth Edition

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Description

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

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Your order is shipped from the USA and delivered to your door in South Africa in 10–20 working days. All items are fully tracked.

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