Everyone's a Critic: Winning Customers in a Review-Driven

Everyone's a Critic: Winning Customers in a Review-Driven World

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Country USA
Brand Penguin
Manufacturer Portfolio
Binding Hardcover
ReleaseDate 2014-10-16
UnitCount 1
UPCs 884699345136
EANs 9781591846383

Everyone's a Critic: Winning Customers in a Review-Driven World