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Books > Business & Money > Marketing & Sales > Consumer Behavior > 1591846382
  1. Everyone's a Critic: Winning Customers in a Review-Driven World
    Everyone's a Critic: Winning Customers in a Review-Driven World
    Everyone's a Critic: Winning Customers in a Review-Driven World
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Everyone's a Critic: Winning Customers in a Review-Driven World

    [1591846382]
    Delivery: 10-20 Working Days
    Customer Ratings (16 USA reviews)
    Price R473.00

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Additional Information

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

Specifications

Country
USA
Author
Bill Tancer
Binding
Hardcover
EAN
9781591846383
ISBN
1591846382
Label
Portfolio
Manufacturer
Portfolio
NumberOfItems
1
NumberOfPages
256
PublicationDate
2014-10-16
Publisher
Portfolio
ReleaseDate
2014-10-16
Studio
Portfolio
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