Field Guide for the Experience Economy

Field Guide for the Experience Economy

From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.

A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

â€¢ 3S Model of Customer Relationships
â€¢ Assessing the "Sweet Spot" for Experiences
â€¢ Deciphering the Drama of Business Experiences
â€¢ G-way: Secondary Factors
â€¢ "Ing" the Thing
â€¢ Performing a Sensory Assessment
â€¢ Progression of Economic Value
â€¢ Real/Fake Matrix of Authenticity
â€¢ Taking Note of the Notable
â€¢ T-H-E-M-E Model

Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.

The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.
Country USA
Manufacturer Strategic Horizons LLP
Binding Pamphlet
EANs 9780977784608
ReleaseDate 0000-00-00

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