Basic Marketing: A Marketing Strategy Planning Approach
Hallmarks of the text�including the solid Accounting Cycle Presentation, relevant pedagogy, and high quality, end-of-chapter material�have all been updated and enhanced through the revision. A new design enhances the graphical elements of the text, while the integration of several boxed elements provides a more streamlined approach to chapter topics..
| Country | USA |
| Manufacturer | McGraw-Hill/Irwin |
| Binding | Hardcover |
| EANs | 9780072996500 |
| ReleaseDate | 0000-00-00 |