LiveZilla Live Chat Software
Register/Login Login Contact UsContacts BlogBlog
Cart Items : 0 | Cart Total : R0
Books > Arts & Photography > Individual Artists > B0176M3Y98
  1. Focus: The Secret, Sexy, Sometimes Sordid World of Fashion Photographers
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Focus: The Secret, Sexy, Sometimes Sordid World of Fashion Photographers

    Delivery: 10-20 Working Days
    Customer Ratings (28 reviews)
    Not Available / Digital Item

Additional Information

In this rollicking account of fashion photography’s golden age, the New York Times bestselling author of Model and House of Outrageous Fortune, Michael Gross, brings to life the wild genius, ego, passion, and antics of the men (and a few women) behind the camera.

Before Instagram was an art form, fashion photographers and the models they made famous were pop culture royalty. From the postwar covers of Vogue to the triumph of the digital image, the fashion photographer sold not only clothes but ideals of beauty and visions of perfect lives. Even when they succumbed to temptation and excess—and did they ever—the very few photographers who rose to the top were artists, above all.

Focus probes the lives, hang-ups, and artistic triumphs of more than a dozen of fashion photography’s greatest visionaries: Richard Avedon, Irving Penn, Melvin Sokolsky, Bert Stern, David Bailey, Bill King, Deborah Turbeville, Helmut Newton, Gilles Bensimon, Bruce Weber, Steven Meisel, Corinne Day, Bob and Terry Richardson, and more. From Avedon’s haute couture fantasies and telling portraits to Weber’s sensual, intimate, and heroic slices of life, and from Bob Richardson’s provocations to his son Terry’s transgressions, Focus takes readers behind the scenes to reveal the revolutionary creative processes and fraught private passions of these visionary magicians.

Tracing the highs and lows of fashion photography from the late 1940s to today, Gross vividly chronicles the fierce rivalries between photographers, fashion editors, and publishers like Condé Nast and Hearst, weaving together candid interviews, never-before-told insider anecdotes and insights born of his three decades of front-row and backstage reporting on modern fashion. An unprecedented look at an eccentric and seductive profession and the men and women who practice it on the treacherous shifting sands of pop and fashion culture, Focus depicts—perhaps most importantly—the rewards and cost, both terribly high, of translating an artist’s vision of beauty for an often cold and cruel commercial reality.

Similar Products

Model: The Ugly Business of Beautiful WomenDiane Arbus: Portrait of a PhotographerThe Men in My Life: A Memoir of Love and Art in 1950s ManhattanWear and Tear: The Threads of My LifePowerhouse: The Untold Story of Hollywood's Creative Artists AgencyAn Innocent Fashion: A NovelAvid Reader: A LifeThe Art of Rivalry: Four Friendships, Betrayals, and Breakthroughs in Modern Art

Michael Gross
Kindle Edition
Kindle eBook
Atria Books
Atria Books
Atria Books
Atria Books
Most Helpful Customer Reviews

This is required reading for anyone with a serious interest in the history of fashion photography, though at times it seemed to lean way too much towards gossip.

For example, I don't know why Gilles Bensimon's penis is so prominent in this book.

I'd have enjoyed more information on how these photographers worked and did business than their sex lives. Mr. Gross should have just put a list up front of the photographers that cheated on their wives (basically all of them except Helmut Newton), which would have left more space for 'real' information.

But I still liked this book quite a bit, because what it gets right, it gets really right.

In particular, I enjoyed the sections on Irving Penn. Mr. Penn was the King of Kings for 50 years, but there is very little information on him in the public sphere.

Also, I liked reading about the business gamesmanship among photographers, magazine editors, and advertisers.

Butt my biggest... Read more
As always Michael Gross has done it again. He captures so well the world of the fashion photographer. It is these very photographers that he writes about and their amazing work that led me to pursue fashion photography as a career. As the books points out...each generation of photographers saw the next crop lacking in the true art of the medium. Time moves on and things change. What's for sure is that pre 2001, the enormous amount of creativity and even budgets that were around were truly addicting. Nothing could beat the rush of going to the photo lab and getting your contact sheets or waiting each month for a magazine to drop. Kudos Michael...what's next?
I threw this book into my travel kit before boarding a plane to Milan. I intended to snooze during the flight but started reading "FOCUS". I didn't sleep the whole trip. This is such an interesting book for me. I spent my career as a photojournalist and knew fashion photographers only by reputation. This book is filled with loads of information for any student of photography. There is information about how different photographers worked. I now know to credit Avedon's assistant, Gideon Lewin, for "light on a stick". Even more interesting are the behind the scenes rivalries of photographers and art directors. Michael Gross mentioned an Alexey Brodovitch Workshop Session that was taught by Irving Penn and Richard Avedon together. I never knew such a thing existed. Two masters going toe to toe. I just printed the 54 page transcript from the Penn archive at MOMA. What a treasure! This book is filled with many more gems. I'm rereading it now as a photo history book.
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.