Beyond Advertising: Creating Value Through All Customer Touchpoints
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
ZAG: The #1 Strategy of High-Performance Brands (One-Off)
Adland: A Global History of Advertising
Introduction to Programmatic Advertising
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Googled: The End of the World As We Know It