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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Country	USA
Brand	Wiley
Manufacturer	Wiley
Binding	Paperback
PartNumber	black & white illustrations
Color	Blue
IsAdultProduct
Height	8.97636
Length	5.98424
Weight	2.314853751
Width	0.811022
ReleaseDate	1999-08-16
NumberOfItems	1

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