Fundamentals of Global Strategy: A Business Model Approach (Strategic Management Collection)
Product Description
Fundamentals of Global Strategy: A Business Model Approach (Strategic Management Collection)
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many from pharmaceuticals to aircraft to computers have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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