Images of the future envisioned through advertisements, illustrations, Popular Mechanics, Popular Science, and Science Illustrated magazine covers.
Most Helpful Customer Reviews
Extremely well done.
These little icons books are great - if for nothing else than just a pop-culture reference. A little small - and the paper could be better. But overall, lots of images for an unbeatable price.
This little book is a sampling of pop futurism from what the editor calls the Age of Optimism, namely the 20's, 30's, 40's, and 50's. In the introduction, it is pointed out that people in these decades had a special need to believe in a better future, because the present, and immediate past, had been so grim. In the 20's people tried to forget the meat grinder of the Great War, in the 30's they tried to get their minds off of the Great Depression, in the 40's they needed to believe that they were fighting for a better world to justify the sacrifices of the Second World War, and in the 50's there was the Cold War and the Bomb to forget. These images are strictly pop futurism. Almost none of them came from professional designers or engineers. Many are from advertisements. The rest of them are largely from magazines like Popular Science, pulps, and supplements to the Sunday newspaper. The emphasis wasn't on hard science and practicality here, it was on armchair dreams of a better...
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