Getting to Know Esri Business Analyst (Getting to Know ArcGIS)

Getting to Know Esri Business Analyst (Getting to Know ArcGIS)
- Used Book in Good Condition
Getting to Know Esri Business Analyst is a workbook for business professionals and analysts who need to better understand their customers and markets. The workbook is a primer for EsriÂ® Business Analystâ„¢, a suite of products that merges Esriâ€™s demographic and business data, detailed maps, and advanced spatial analytics with an organizationâ€™s data to help make better business decisions. The bookâ€™s step-by-step exercises demonstrate the use of EsriÂ® Business Analystâ„¢ Desktop to grow a hypothetical start-up business into a national enterprise.Â Getting to Know Esri Business Analyst teaches a range of analyses, including trade area analysis, site selection, and customer profiling and segmentation to reveal patterns, trends, and business opportunities. The workbook is also suitable for use in college-level marketing and business courses.
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The exercises in the book require ArcGISÂ® Desktop 9.3.1 software, EsriÂ® Business Analystâ„¢ Desktop 9.3.1, and the Business Analyst Segmentation Module 9.3.1. Â A DVD containing data for working through the exercises is included, and a free 30-day trial to a premium subscription of EsriÂ® Business Analyst Online SM is provided. Â
Country USA
Brand Esri Press
Manufacturer Esri Press
Binding Paperback
UnitCount 1
EANs 9781589482357
ReleaseDate 0000-00-00

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