Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor

Global Business
- Textbook is in good condition with no visible markings or highlights on pages. Hardcover and binding are intact with minimal shelfwear.
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Hardcover
ItemPartNumber colour illustrations, colour tables, map
UnitCount 1
EANs 9781133485933
ReleaseDate 0000-00-00

Country	USA
Brand	Cengage Learning
Manufacturer	Cengage Learning
Binding	Hardcover
ItemPartNumber	colour illustrations, colour tables, map
UnitCount	1
EANs	9781133485933
ReleaseDate	0000-00-00

Global Business