Principles of Macroeconomics
The excitement, challenges, and controversies of global marketing.
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Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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The seventh edition examines the effect of the global financial crisis on global marketing strategy.
| Country | USA |
| Brand | Pearson |
| Manufacturer | Pearson College Div |
| Binding | Paperback |
| ItemPartNumber | 9780132719155 |
| UnitCount | 2 |
| EANs | 9780132719155 |
| ReleaseDate | 0000-00-00 |