Global Marketing Management

Global Marketing Management

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.Â The textâ‚¬s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more â‚¬Å“multilateral.â‚¬ÂÂ The 5^th Edition further addresses some peculiar phenomenon being observed in global marketing today.Â
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.Â Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Country USA
Manufacturer Wiley
Binding Paperback
UnitCount 1
Format Large Print
EANs 9780470381113
ReleaseDate 0000-00-00

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