Global Marketing
The excitement, challenges, and controversies of global marketing.
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Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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The new edition focuses on the recent changes in the world, including the global financial crisis.
| Country | USA |
| Manufacturer | Pearson College Div |
| Binding | Paperback |
| ItemPartNumber | col. Illustrations, col. maps |
| UnitCount | 1 |
| EANs | 9780137023868 |
| ReleaseDate | 0000-00-00 |