Global Marketing
The excitement, challenges, and controversies of global marketing.
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Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
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The new edition focuses on the recent changes in the world, including the global financial crisis.
Country | USA |
Manufacturer | Pearson College Div |
Binding | Paperback |
ItemPartNumber | col. Illustrations, col. maps |
UnitCount | 1 |
EANs | 9780137023868 |
ReleaseDate | 0000-00-00 |