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Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

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Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
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Unique among branding or creative guideline books, this book examines the enormous influence of both â€œcommercial persuasionâ€ and â€œsocietal persuasionâ€ brandingâ€”and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
Country USA
Brand Rockport Publishers
Manufacturer Rockport Publishers
Binding Hardcover
Height 9.99998
Length 8.50392
Weight 2.25091969502
Width 0.7874
ReleaseDate 2010-03-01
NumberOfItems 1

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