The Victory Lab: The Secret Science of Winning Campaigns
The Signal and the Noise: Why So Many Predictions Fail--but Some Don't
The Timeline of Presidential Elections: How Campaigns Do (and Do Not) Matter (Chicago Studies in American Politics)
Hacking the Electorate: How Campaigns Perceive Voters
Get Out the Vote: How to Increase Voter Turnout
In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.