Going for Broke: Lee Iacocca's Battle to Save Chrysler

This book tells the dramatic inside story of the Chrysler Corporation: from its beginnings under Walter Chrysler, through the postwar economic boom, to the uncertain present (1984) and its several brushes with bankruptcy. This revised edition includes the latest episodes in the story of the battle to save Chrysler: how the company was turned around, and how Lee Iacocca became the best-known business leader in America.