Goldwell New Blonde: Lotion - 25.4 oz

Goldwell New Blonde is a revolutionary salon-exclusive product which not only creates natural-looking blended highlights, but also provides a solution for re-growth in between highlighting services ? plus, it works in just 5 minutes! Its simple, New Blonde works by lightening only your natural hair by 1 ? 1.5 levels (for a subtle yet significant difference). To be used with Goldwell New Blonde: Base Lifting Cream . Revolutionary beautiful blonde: Dark regrowth and harsh highlight contrasts ? never again! Revolutionary simple: Just one product with a customized lotion 5 minute processing time at the shampoo bowl Innovative: Neutral 5 Lifting System: An interactive dyestuff combination for neutralization of warm pigments. Neutral results without brassiness ? on every tone level with just one product Customized developer ensures fast and even distribution: Guaranteed softening of contrast in 5 minutes WHICH SALON CLIENT IS NEW BLONDE PERFECT FOR? Any client with over 50% highlights. Any client with a base level of 5-9. Clients who desire a natural, soft highlight contrast Using Goldwell New Blonde in combination with highlighting service: Softens the base level between the highlight sections. Contrasts are softened ? for an unbeatable natural blonde Using Goldwell New Blonde Highlight in-between highlighting services: Softens the base level at the regrowth. The regrowth becomes less noticable ? for a soft transition into the mid-lengths and ends -GOLDWELL NEW BLONDE Base Lifting Cream, 60 mL tube (approx. 2 applications) -GOLDWELL NEW BLONDE Lotion, 750 mL (approx. 24 applications) FAQs: What happens if you let New Blonde process for longer than 5 minutes? If processed for longer than 5 minutes, color results could become brassy and/or golden. What is the extent of damage with New Blonde compared to other lighteners? Hair is significantly less stressed with New Blonde compared to any other lightening processes such as highlift